Meeting minutes: December 18, 2019 Meeting theme: Imagex new product release and marketing strategy discussion Purpose of the meeting: Organize and summarize the meeting discussion content and provide reference for the company to formulate a comprehensive marketing strategy. Participants: CEO, sales team, marketing team, product R&D team, brand management team Meeting minutes content: 1. Imagex new product release plan The CEO introduced Imagex’s new product release plan at the beginning of the meeting. He emphasized that the research and development of new products is the key to the company's future development, and the goal is to create more efficient and innovative skin care products. 2. New product research and development progress. Members of the product research and development team introduced the new product research and development projects currently in progress to the participants in detail. Team members said that Imagex regularly conducts market surveys, analyzes user needs, and maintains close cooperation with partners to ensure that new product development is consistent with market trends. 3. New product features and advantages The brand management team made suggestions on how to highlight the uniqueness of the new product based on its features and advantages. They believe that Imagex, as a top skin care brand, needs to emphasize the high quality, technological content and ingredient selection of its products. Brand promotion should highlight the brand image and emphasize the true effectiveness and unusual innovation of the product. 4. Marketing strategy The marketing team conducted in-depth discussions around the promotion strategy of new products. They agreed that Imagex should focus on arousing consumer interest and curiosity in its marketing. Promote brand promotion through a combination of online and offline methods, such as e-commerce platforms, social media, and brand awareness enhancement. In addition, the team also suggested conducting some special activities, such as offline experiences, collaborative presentations, etc., to attract more target users. 5. Regional expansion plan The sales team proposed a regional expansion plan. Based on market demand and sales data, they develop corresponding sales strategies for each region. The sales team also mentioned opportunities to cooperate with large channels to expand product sales scope and market share. 6. After-sales service upgrade The CEO emphasized the importance of after-sales service. He emphasized Imagex's emphasis on user experience and put forward suggestions to further improve after-sales service quality and increase user satisfaction. The upgrade of after-sales service includes regular return visits, answering user questions, and providing product usage guides, etc. 7. At the end of the future development planning meeting, the CEO summarized the key points discussed in the meeting and elaborated on the company's future development plan. He pointed out that Imagex will continue to uphold the spirit of innovation, continuously launch high-quality skin care products, strengthen brand promotion and marketing activities, and enhance user satisfaction and loyalty. Summary: Through this meeting, each team fully discussed Imagex's new product release and marketing strategies. Based on the features and advantages of new products, the brand management team put forward corresponding suggestions. The marketing team had an in-depth discussion on marketing strategies and proposed a variety of promotion channels. The sales team developed a regional expansion plan to expand market share and sales scope. Imagex has always been committed to providing high-quality skin care products and will continue to innovate and explore the future. The company will further upgrade its after-sales service to improve user satisfaction. We look forward to through these efforts to present users with more innovative, efficient and beautiful skin care products to help them have healthy and youthful skin.